Claran Van Zijl, 设计师 in 鹿特丹,荷兰
Claran is 可用 租用
雇佣 Claran

Claran Van Zijl

验证专家  in 设计

设计师

位置
鹿特丹,荷兰
至今成员总数
2020年2月27日

Claran has 15+ years of experience in creative design and 电子商务. She specialized in consulting, user experience strategy, content strategy, and brand experience. She's self-driven and motivated to use her collaborative and problem-solving skills to design products and 客户体验 that match the business and users' needs. She's worked for Coca-Cola and has done end-to-end design, from concept and UX strategy to usability testing, 视觉设计, 和原型设计.

视觉设计用户体验(UX)用户体验设计用户界面设计B2B品牌标识视觉层次结构创意方向客户体验艺术指导电子商务网站的设计配色方案用户流低保真原型Adobe Creative Suite客户的旅程数字艺术

Portfolio

工作经验

经理

2021年至今
Coca-Cola Europacific Partners
  • Was responsible for the content strategy, lead generation, and customer experience.
  • Served as the lead of the MyCCEP content team. Worked closely within the omnichannel team with campaigns and voice to deliver the optimal customer experience. Collaborated with the field sales and marketing team and the central MyCCEP team.
  • Worked on the content strategy and was responsible for the entire MyCCEP yearly engagement calendar and campaigns, 包括促销活动, 的见解, 文章, 下载, 等.
技术:A/B测试, Salesforce, 内容, 用户体验策略, 残雪的策略, 用户参与, 谷歌分析 4

UX/UI体验设计师

2011 - 2021
可口可乐欧洲合作伙伴
  • 发展创意概念, UX, 和用户界面, working closely with the production teams and all stakeholders, using a design-thinking and user-centered approach to develop and improve brand experiences, 客户体验, and user flows and interactions.
  • Served as the lead designer partnering with customers.
  • Led the design for the new Dutch headquarters in Rotterdam.
  • Art-directed and collaborated with different stakeholders, internally and externally.
  • Gained special expertise in branding, marketing, FMCG, and the Horeca channel.
  • 领导UX研究, 内容审计, and technical specifications for a website that provides different user groups with tailor-made content.
  • Devised the overall UX/UI and copywriting for a website that allows members to read 文章, 获得特别促销, 订购产品.
  • Worked on the strategy and development of style guides and a design system.
  • Led usability testing, working with small groups to test, evaluate, and lead the development/backlog.
Technologies: 赞贝林, Axure, Adobe Photoshop, Adobe In设计

用户体验设计 and Strategy Consultant

2005 - 2015
自由
  • Collaborated with clients to build and grow their digital presence in the form of brand and experience strategy, website and graphic/数字设计.
  • Conceptualized the development of an online European art magazine. Contributed to research, 内容审计, and branding.
  • 领导概念开发, 数字设计, 体验设计, and brand experience for Globalicious, an on- and offline platform partnering with MTV to create awareness around the millennium goals.
  • Headed production and curation of a unique popup art tour, introducing the NOTS watch in the six major cities in the Netherlands.
  • Led concept and 体验设计 for festivals such as the TMF and MTV awards.
  • Worked comfortably in different team structures—no matter if it is a small team or a large organization.
Technologies: Adobe In设计, Adobe Photoshop, CSS, HTML, Magento, WordPress

数字媒体设计师

2007 - 2011
更多的电视
  • Led the creative direction of the content for the Digital OOH channel in the Netherlands.
  • 对网页设计有贡献, 电子邮件营销, 概念的发展, presenting concepts to customers, 运动图形学.
Technologies: Adobe Premiere Pro, Adobe After Effects, Mailchimp的, Adobe In设计, Adobe Photoshop, WordPress

视觉与网页设计

2007 - 2008
布劳媒体出版公司
  • 设计ed editorial pieces and marketing emails.
  • Led the 视觉设计 of ten monthly B2B and B2C magazines.
  • 对网页设计有贡献 and advertising design in collaboration with customers.
Technologies: HTML, Adobe Photoshop, Adobe In设计
2005 - 2005

Master of Arts and EMMA (European Media Master of Arts) Degrees in Digital Media 设计

Open University of London - London, UK

2001 - 2004

Bachelor of Arts and Technology Degree in Digital Media 设计

Hoge School voor de Kunsten - Hilversum, Netherlands

2020年12月至今

衡量用户体验和ROI

尼尔森诺曼集团

2019年9月至今

高级用户体验策略

用户体验学院

2019年7月至今

数字营销

贝克斯汀商学院

2019年6月至今

谷歌分析Certifications

谷歌

2015年5月至今

Buyersmind学院

在线说服设计

工具

Adobe Creative Suite, Adobe In设计, 插画家CC, Adobe Photoshop, 谷歌分析, 电影4 d, Hotjar, Mailchimp的, Adobe After Effects, Adobe Premiere Pro, Microsoft Power BI, Figma, 赞贝林, Salesforce营销云, Jira, 融合

行业专业知识

食物 & 饮料，活动，餐厅 & Dining, Education, Marketing, Health & 健康

平台

Axure, WordPress, Magento, Salesforce

语言

HTML、CSS

其他

营销设计, 用户流, 配色方案, 视觉层次结构, 劝导式设计, 创意方向, 用户研究, 用户体验(UX), 视觉设计, 客户体验, 艺术指导, Education平台设计, 电子商务网站的设计, 咨询, B2B, 购物之旅, 网上俱乐部, 数字标牌, 品牌标识, 客户之旅, POSM设计, 用户体验设计, 低保真原型, 设计思考, 演讲, 风格指南, 以用户为中心的设计, 用户的旅行, 用户故事, 原型设计, 用户界面设计, 品牌, 用户访谈, 用户体验策略, 利益相关者管理, 站点地图, 线框图, 可用性测试, 车间便利化, 电子商务, ROI, 用户界面(UI), 电子商务用户体验, 数字营销, 手机设计, B2C营销, 谷歌 Data Studio, 谷歌标签管理器, 高保真原型, 交互原型, 产品设计, 设计系统, 电子邮件模板, 网页设计, 标志设计, 用户体验审计, 用户体验研究, Conversion Rate Optimization (CRO), 搜索引擎优化内容, 新员工培训, A / B测试, 谷歌AdWords, 产品路线图, 跨平台的用户体验, 转换营销, Salesforce的知识, 启发式评估, 动画, Storyblok, 谷歌分析 4, 内容, 残雪的策略, 用户参与

经验

视觉设计- 15年用户体验(UX) - 14 years用户界面(UI) - 14年UX设计- 14年电子商务设计- 10年客户体验 - 10 yearsEducation平台设计 - 7 years数字营销- 5年
有效的合作

如何使用Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

分享你的需求

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

选择你的才能

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

对顶尖人才的需求很大.

开始招聘